LEGO launches new LEGO Art line with Iron Man from Marvel Studios
The LEGO Group is launching a new canvas for creative expression alongside a series of beloved partners, designed for adults who pride themselves on their love of pop culture, four new LEGO Art sets offer creative adults a different way to transform their passion in art, starting with Marvel Studios’ Iron Man! Check out the interview with LEGO designer Chris Stamps on the set in the player below!
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Those who love Warhol or Marilyn Monroe, The Beatles or iconic characters from the Marvel universe and the Star Wars galaxy can honor their idols by creating their own LEGO art portrait to proudly display in their homes, offices or wherever they like their music, film or art.
LEGO Art sets offer adults a new creative experience to help them relax and recharge their batteries while transforming a blank canvas (or, in this case, small interconnected base plates) using LEGO bricks. Each set can be reimagined in several different ways to express the personality of each different builder and make it easy and simple for pop culture lovers to update the LEGO Art piece on display in their home. All four new sets come with a signature tile exclusive to the set, worthy of any true work of art, and a new suspended element to facilitate disconnection and switching.
With new research from the LEGO Group finding that 73% of adults generally research new ways to help them relax, each LEGO Art set comes with a personalized soundtrack that makes the perfect building companion. Featuring fascinating stories from the creators of Iron Man and Star Wars, or those closest to the stories of Andy Warhol and The Beatles, the soundtracks delve deeply into the inspiration behind each project to help adults fully immerse themselves in the building experience and relax while they explore their love for music, art or film in a new way.
The LEGO Marvel Studios Iron Man set will be available exclusively at LEGO Retail stores and official LEGO website while the other three sets will be available at retailers starting August 1 or starting September 1 in the U.S.
- LEGO Andy Warhol’s Marilyn Monroe – Pop art admirers can now recreate Andy Warhol’s famous bright pink canvas from 1967’s Marilyn Monroe or reinvent it in three different colors using LEGO bricks. As art and design lovers adapt the tone of his piece to his artistic temperament, they can tune in new ideas and details about Warhol from those who know him best.
- LEGO The Beatles – Music lovers can bring Beatles fans home with a LEGO portrait of their favorite band member, be it John Lennon, Sir Paul McCartney, George Harrison or Sir Ringo Starr. Each set can be used to create four unique portraits or collect four and display the complete band side by side. Fans can get along with a little help from friends of the Beatles, while switching their headphones to the accompanying soundtrack, to listen to songs and stories about the band as they build.
- Fans of LEGO Marvel Studios Iron Man – Superhero can decide between linking their hero with MARK III, HULKBUSTER MARK I or MARK LXXXV with this 3-in-1 set. After the difficult decision is made, builders can reload listening to interesting details about the set and the stories of Marvel Experts as part of the accompanying soundtrack. Fans who want to channel Tony Stark and ‘run before walking’ can combine three of the same sets into one to create the best Iron Man artwork.
- LEGO Star Wars The Sith – Celebrate iconic villains from a very distant galaxy with this set of 3-in-1 portraits. Choose from portraits that honor the Sith, with Darth Vader, Darth Maul or Kylo Ren, or take the artwork to the next level by combining three sets into a definitive wall piece by Darth Vader. The soundtrack means that Force will be with fans as they create their own wall art, while listing music from the movies and fun stories from the creators of Star Wars.
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“We know that adults are always trying to despair after a day at work and we thought of what better way to help them disconnect than by encouraging them to explore their favorite passion in a new creative way?” Louise Elizabeth Bontoft, senior design director at Lego Group, said in a statement. “With these broader designs, we believe that we can inspire film fans, music lovers and art and design lovers to immerse themselves in a world of art and creativity linked to their idols. With this new experience, we believe that adults can relax, engage in a conscious building activity and, finally, create a beautiful work of wall art that perfectly reflects their personality. “
These new wall art sets are the second creative concept of 2D tiles to be announced by the LEGO Group this year, after the launch of LEGO® DOTS, a new theme that offers children a new way of expressing themselves inspired by arts and crafts .