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Users either switch to facebook gaming, or will have to abandon the platform.
After the purchase of mixer, and a huge promotion to the same that involved the transfer of Twitch to the Mixer of the famous Streamer Ninja, an operation that, by itself, cost Microsoft something in the order of 20 to 30 million dollars annually, Microsoft decided that after all the Mixer was not fit for their aspirations, and on July 22, this will close.
The reason, your xCloud. Microsoft understands that Mixer was not a capable enough tool to promote its service, and that way it will ally itself with Facebook gaming.
Microsoft partners will redemean FacebookGaming partner status if they wish, and monetized streamers will be eligible for Facebook’s Level Up program. All those with highly positive balances will receive Xbox gift cards as credit.
However, Mixer’s two biggest Streamers, Shroud and Ninja, are not highly convinced of what happened and, rumor has it, plan to leave the network, pondering returning to Twitch.
Sources familiar with the deal have informed me that while Facebook did try and negotiate to keep their big partners both Shroud and Ninja opted out. They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. Game on.
— Richard Lewis (@RLewisReports) June 22, 2020
I love my community and what we built together on Mixer. I have some decisions to make and will be thinking about you all as I make them.
— Ninja (@Ninja) June 22, 2020
This is just one of many decisions that have accompanied Microsoft over the ages. A change of course in the face of what has been its orientation, without concern for losses or who reaches or who harms. The goal… increase in their revenues and profits.